We develop all the logistics and customs solutions you need to compete internationally with your e-commerce business. Centralize your entire operation in our system.
Importing popular products allows us to offer attractive prices compared to local alternatives or indirect imports.
It accounts for ~15% of total digital commerce, equivalent to more than USD $7.8 billion in transactions.
Grew 26.7% in 2024 to ~USD 26.3 billion, with double-digit growth projected for 2025.
The expansion of e-commerce and digital acceleration consolidate this country as a dynamic market with high growth and return potential.
E-commerce on the rise
E-commerce in Colombia exceeded USD $30 billion in 2024, maintaining double-digit annual growth.
High digital penetration
More than 70% of the population has access to the internet, driving the adoption of online shopping across the country.
Mobile-first
Approximately 65–70% of digital purchases are made from mobile devices.
Frequent buyers
More than 55% of digital shoppers make purchases at least once a month, with a growing base of repeat consumers.
Cross-border growth
International online trade is growing steadily, with strong interest in products from the US, especially in technology, fashion, and beauty.
Purchase factors
Price, promotions, and shipping costs are decisive factors for more than 65% of Colombian consumers.
Analysis of digital habits and purchasing patterns in the market
Mass adoption of the internet
~41 million internet users represent ~77% digital penetration in the country.
Consolidated online shopping
88% of adults already shop online, and 87% of sales volume comes from mobile devices.
Bank transfer domain
Bank transfers and PSE payments dominate, followed by cards (36–52% depending on method).
Regional concentration of e-commerce
Bogotá, Antioquia, and Valle del Cauca account for ~80% of online purchases.
Segments with high demand and favorable price gaps for cross-border trade.
Technology and gadgets
Smartphones, laptops, wearables, and accessories with high levels of demand and price differentiation compared to the local market.
Premium clothing and fashion
Sportswear and global brands that tend to be more expensive locally.
Lightweight accessories and gadgets
Excellent option for cross-border e-commerce due to weight, turnover, and efficient logistics.
Household goods and baby goods
Additional catalog options with good search performance and online purchasing.
Segments with high demand and favorable price gaps for cross-border trade.
Taxes applicable to cross-border trade
Currently, 19% VAT is applied to online purchases exceeding ~USD $50, which affects regular cross-border packages.
Customs process optimization
For small or low-value packages, there are still import mechanisms with lower tax costs—it is key to to optimize customs processes to maintain competitiveness.
Key findings for capitalizing on the growth of digital commerce
Sustained growth of e-commerce in Colombia
The market is maturing rapidly and has a significant base of digital consumers with a strong inclination toward international purchases.
Mobile first
Mobile shopping behavior dominates, and mobile-friendly strategies are essential.
Cross-border expansion
International trade is growing at double-digit rates, driven by Fintech solutions and frictionless payment methods.
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Please contact us if you need more information about this country or our services.
