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In key categories (technology, fashion, and apparel), products can cost 30–60% less than in Chile when imported via cross-border e-commerce, even considering taxes and logistics.
Chilean consumers particularly value international brands, variety, consistent stock, and new versions that do not always reach local retailers.
High level of banking penetration, advanced digital culture, and confidence in international purchases, especially from the USA.
The sustained growth of e-commerce and digital acceleration position Chile as a strategic market with high potential for expansion and return for brands.
Consolidated and growing e-commerce
E-commerce in Chile generated approximately USD $14–16 billion in sales in 2024, with sustained annual growth.
High digital penetration
More than 70% of the population shops online, one of the highest ratios in the region.
Mobile-fir
Around 65–70% of online purchases are made from smartphones.
Repeat buyers
~58–62% shop online at least once a month, with an average ticket higher than the LATAM average.
Highly relevant cross-border
Between 20–30% of online purchases include imported products; The USA is the main country of origin, followed by China.
Purchase factors
Price, variety, and access to international brands are decisive factors for more than 65% of Chilean shoppers.
Analysis of digital habits and purchasing patterns in the market
Social commerce on the rise
Four out of ten consumers shop online influenced by social media, mainly Instagram and integrated marketplaces.
Decision based on reviews and prices
The research before buying is standard: more than 90% compare prices and reviews before buying.
Positive experience in cross-border
High confidence in e-commerce: satisfaction with online purchases exceeds 95%, especially for well-informed international shipments.
Importance of clear final costs
Strong expectations for transparency in taxes, timelines, and final costs (Chile penalizes uncertainty more than other markets).
Segments with high demand and favorable price gaps for cross-border trade.
Technology
Consumer electronics, accessories, laptops, wearables, and gaming show high structural demand.
Clear price gaps compared to local retailers, even with VAT (19%).
Key category for cross-border due to perceived value and repeat purchases.
Clothing and footwear
High demand for sports, outdoor, and premium brands (Nike, Adidas, Levi’s, Patagonia, etc.).
Chilean consumers are accustomed to buying clothing from the USA because of the variety of sizes and collections available.
Accessories & gadgets
Cables, chargers, smart accessories, lightweight tech items.
Ideal for small shipments, high turnover, and logistics scalability.
Other segments with potential
Baby products, home goods, décor, outdoor items, and personal care products.
They work well as cross-sell in stores that focus primarily on technology or fashion.
(Note: categories such as food, supplements, or regulated products require greater control and are not ideal for mass cross-border e-commerce.)
Key findings for capitalizing on the growth of digital commerce
Mature and predictable market
For cross-border transactions, with less friction than other Latin American countries.
Technology and international fashion
They concentrate the greatest opportunity for volume and margin.
Accessories and gadgets
They enable optimizing logistics costs and scaling quickly.
Customs clarity
Advance tax calculation and reliable timing are critical factors for conversion and repurchase.
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